Getting To Know Mii
Mii Korea Concept Store has all of its outlets’ interior design aligned to its signature style. When strolling along the mall’s corridor, one could easily spot the pleasant colourway that is based on soft pastel colours such as pink, beige and warm white.
The entire outlet is adorned with attractive and instagrammable ornaments, making them fun, interactive and photogenic. Children love to indulge themselves in a good stint of playtime at our kiddie leisure corner while their parents shop.
Mii outlet sizes usually range from approximately 600sf and above for malls, while independent shop lots measure up to 1400sf. Our Headquarter which is located in Bukit Mertajam, is a 2800sqft outlet, and the very first 2-in-1 café fashion boutique, where patrons could enjoy the fun of ‘shop-n-dine’ (a concept which we are slowly introducing to all Mii boutique outlets in the future.

OUR VISION
To be a leader in trendy women’s fashion outerwear designed with the core values of keeping them simple, high-quality, and with a practical sense of beauty by empowering creative innovation and design to provide total customer satisfaction.
OUR MISSION
To become a global iconic lifestyle brand through inspiring product design and quality, strong passion and relentless pursue of innovation, as well as unique store experiences that convey the Mii ideology and create emotional connection with our customers.


CORE VALUES
Always uphold the quality of our products and take the approach from the customer perspective.
Always strive to exceed customers’ expectations and are willing to go the extra mile.
Respecting and supporting individuals to foster both corporate and personal growth.
Always open to innovation and fair challenges in our route to bring the Mii brand international.
Committing to ethical standards and correctness.